E-commerce Design (2021-2023)

Pets + People (formerly Fetch for Pets) is a B2B pet product and CPG company that collaborates with major brands in the health, beauty, entertainment, and wellness industries. I managed multiple brands, sometimes simultaneously, following strict licensor guidelines while highlighting both functional and emotional product benefits. Streamlining the creative process, I developed scalable templates for PDPs, A+ Enhanced Content, and brandstores on Amazon and Walmart using their CMS tools. As a result, my content drove a 20% sales increase compared to unbranded listings.

Brand Messaging
Creative Strategy
Content Creation
Listing Audit

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