E-Commerce
Pets + People is a B2B pet product and CPG company trusted by brands like Disney, The Dodo, and Clorox.
I led creative strategy by learning the consumer behavior, aligning with licensing guidelines, and collaborating with cross-functional teams. I designed PDPs, Enhanced Content, and seasonal storefront updates for Amazon and Walmart.com.
My optimized listings drove a 20% sales increase over standard photo-only PDPs without Enhanced content.
I led creative strategy by learning the consumer behavior, aligning with licensing guidelines, and collaborating with cross-functional teams. I designed PDPs, Enhanced Content, and seasonal storefront updates for Amazon and Walmart.com.
My optimized listings drove a 20% sales increase over standard photo-only PDPs without Enhanced content.
Creative Strategy
Graphic Design
Photo Concepting
Brand & Licensing
Graphic Design
Photo Concepting
Brand & Licensing
