E-Commerce
Pets + People
Worked with the Marketing Director, Copywriter, and Product Managers to create a messaging hierarchy based on pet parents’ behavior and what they look for when shopping for their pets. I applied that strategy on Amazon PDPs, Enhanced Content, and Brandstore banners.
Hiring a pet model + trainer is expensive, so I took a strategic approach to minimize the need for costly in-house lifestyle shots by creatively maximizing stock images.
Hiring a pet model + trainer is expensive, so I took a strategic approach to minimize the need for costly in-house lifestyle shots by creatively maximizing stock images.
Amazon Brandstore
