OXO Social Refresh (2025)
OXO Tot, OXO’s baby & toddler brand, has built a strong retail presence with multiple top sellers, but lacks brand awareness on social channels where many new parents discover products, seek community for advice, and share support. I led the social refresh by refreshing the brand’s visual direction and voice to better connect with growing parents (just like their kids).
Design Lead
Brand Identity
Creative Strategy
Illustration
Toolkit
Style Guide
Campaign Audit
Brand Identity
Creative Strategy
Illustration
Toolkit
Style Guide
Campaign Audit
Working closely with the social and marketing team, I developed the refreshed design system, toolkits, and guidelines for internal and external teams to create content independently without design resources. Within the first month of launch, the channels saw higher saves and shared posts.
Credit
Photography: OXO In-House Brand Design Team
Photography: OXO In-House Brand Design Team