OXO Seasonal Marketing (2024)
I led the art direction for OXO’s winter holiday campaign, translating business goals into warm and engaging storytelling moments across digital touchpoints.
This case study is a high-level overview. Please reach out︎︎︎ if you’d like to learn more.
This case study is a high-level overview. Please reach out︎︎︎ if you’d like to learn more.
Design Lead
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Understanding where the target consumer was and where they would encounter our creatives was important. Through workshops with cross-functional teams, we became more consumer-obsessed.
Credit
Copywriter: Gretchen Zimmerman
Production: Allie Kolb, Nora Wilby, Brittany Horgan, Brian Kennedy
Prop Stylist: Veronica Olson︎︎︎
Food Stylist: Michelle Gatton︎︎︎
Copywriter: Gretchen Zimmerman
Production: Allie Kolb, Nora Wilby, Brittany Horgan, Brian Kennedy
Prop Stylist: Veronica Olson︎︎︎
Food Stylist: Michelle Gatton︎︎︎