OXO Seasonal Marketing (2024)
OXO is a NYC-based company specializing in ergonomic kitchen, houseware, coffee, and food storage. I led the creative, from strategic concept to execution, for OXO’s winter holiday digital marketing campaign. The challenge was to promote our durable and carefully engineered kitchen products during inflation and changes in consumers’ shopping behavior. The goal was to support the full marketing funnel across digital touchpoints while maintaining consistent brand messaging and visuals.
Design Lead
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
I developed a pre-production deck with an environment/prop mood board reflecting the target consumer insights to guide the photo team and align with stakeholders. Then, shot scenes were made to feature the sale products, and I provided detailed references for the prop stylist and photographers. Final photos were used across channels in web, paid ads, emails, organic social, blogs, and PR.
Credit
Photography: OXO In-House Brand Design Team
Prop Stylist: ︎︎︎Veronica Olson
Food Stylist: ︎︎︎Michelle Gatton
Photography: OXO In-House Brand Design Team
Prop Stylist: ︎︎︎Veronica Olson
Food Stylist: ︎︎︎Michelle Gatton