Holiday Campaign & Toolkit (2024)
OXO is a NYC-based company specializing in ergonomic kitchen, houseware, coffee, and food storage. As a digital designer, I led the creative for OXO’s 2024 holiday digital campaign, focusing on key categories such as Food Storage, Coffee, and Cooking. The goal was to support the full marketing funnel across digital platforms while maintaining consistent brand messaging and visuals. Despite inflation challenges, seasonal revenue remained strong—for example, the campaign emails I designed generated an average of $2.5K per send.
Brand Messaging
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
I created a photography pre-production deck with details of the customer-facing environment and a prop mood board. Shot scenes and references for the prop stylist and photographers were also developed. While the photos were retouched, I wireframed and designed templates for promotional events, built a mini design system kit with holiday graphics and a color palette, and collaborated with the copywriter to refine content and maintain the messaging hierarchy, then presented the final work to stakeholders.
In the post-mortem stage, I produced an audit deck to showcase the final creatives, track photo usage, and provide recommendations to optimize future photography.
