OXO Chef Partnership Series

Every year, OXO teams up with leading chefs and bakers to bring a better experience to the kitchen.  Closely working with the cross-functional partners, I designed the marketing assets across PR, email, website, retail e-commerce, and paid/organic social channels.

View live project ︎︎︎
Creative Strategy
Content Creation
Campaign Audit


With a mobile-first creative strategy, my goal was to increase social engagement, strengthen brand awareness, and show OXO’s commitment to creating thoughtfully designed, carefully engineered kitchen tools.


Credit
Copywriter:
Danielle Muzones-Stein
Production:
Allie Kolb, Nora Wilby, Brittany Horgan, Brian Kennedy
Photography and Video:
Flint & Steel︎︎︎




© 2026 Rachel Chung