Chef Partnership Series
For many years, ︎︎︎OXO Chefs in Residence program has featured leading chefs sharing their expertise, cooking tips, and their favorite OXO tools to inspire a better kitchen experience. I collaborated with cross-functional partners to design all marketing assets for the program. Content was shown across PR, email, website, e-commerce platforms, and paid and organic social channels.
With a mobile-first creative strategy, my goal was to increase social engagement, strengthen brand awareness, and show OXO’s commitment to creating thoughtfully designed, carefully engineered kitchen tools.
With a mobile-first creative strategy, my goal was to increase social engagement, strengthen brand awareness, and show OXO’s commitment to creating thoughtfully designed, carefully engineered kitchen tools.
Creative Strategy
Content Creation
Campaign Audit
Content Creation
Campaign Audit
Credit
Art Direction: OXO In-House Brand Design Team
Photography and Video: ︎︎︎Flint & Steel
Art Direction: OXO In-House Brand Design Team
Photography and Video: ︎︎︎Flint & Steel