OXO Brand Design (2023-2025)
OXO is a kitchen and houseware brand known for ergonomic design and its signature non-slip black silicone handle. I led creative strategy, execution, and optimization across seasonal, brand equity, and sales campaigns. The challenge was adapting packaging photography into digital channels with limited screen space while minimizing additional shoots. The solution was to strategically place typography on unretouched areas and intentional cropping so the natural beauty of the food and surface textures shine.
Design Lead
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Credit
Photography: OXO In-House Brand Design Team
Website Design: Rachel Chung, Melissa Chong
Prop Stylist: ︎︎︎Veronica Olson
Food Stylist: ︎︎︎Michelle Gatton