Brand Design (2023-2025)
OXO is known for its ergonomic design and signature non-slip grip, with a broad portfolio of housewares, kitchen tools, coffee, and food storage. Inspired by founder Sam Farber, the brand’s mission is to stay consumer-obsessed and bring innovation to everyday life. I led creative development for digital marketing campaigns (including seasonal promotions, product launches, social revamps, and long-term equity projects), while collaborating closely with cross-functional partners. As shopping shifted toward multi-stop, deal-seeking across online and retail, it was important for OXO’s brand image and messaging to stay consistent across channels and devices.
Design Lead
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Photo Art Direction
Creative Strategy
Content Creation
Campaign Audit
Credit
Photography: OXO In-House Brand Design Team
Prop Stylist: ︎︎︎Veronica Olson
Food Stylist: ︎︎︎Michelle Gatton