H Mart is a beloved Asian and Asian American grocery chain with locations across the U.S., recognized by Bloomberg for its rapid social media growth and featured in Japanese Breakfast’s memoir, Crying in H Mart.
For many, it’s more than just a grocery store. It’s a space of community, cultural preservation, resilience, and opportunity to expand your flavor library. For my Korean immigrant parents, it’s been a reliable source of comfort, especially in moments when we missed the food and familiarity.
It was a meaningful journey to contribute as part of the in-house creative team working on social media marketing, email campaigns, MMS messaging, and promotional print materials.