Logo Revamp (2021)
Brand Buzz is a B2B2C CPG company specializing in housewares and cleaning solutions. As the brand expanded its portfolio with major names like Clorox, Arm & Hammer, and Disney, there was an urgency to increase brand awareness across web and tradeshows.
To create a “Buzz” in the saturated CPG space, I revamped the brand’s look and feel to be more approachable and whimsical without compromising the integrity. By softening up sharp corners and keeping the graphic elements scalable across print and digital spaces, the new logo was successfully launched and used in paid ads, websites, e-commerce pages, packaging, tradeshows, and press releases.
To create a “Buzz” in the saturated CPG space, I revamped the brand’s look and feel to be more approachable and whimsical without compromising the integrity. By softening up sharp corners and keeping the graphic elements scalable across print and digital spaces, the new logo was successfully launched and used in paid ads, websites, e-commerce pages, packaging, tradeshows, and press releases.
Logo Design
Brand Messaging
Brand Messaging
